LED lighting industry overcapacity solution

Recently, the "government work report" pointed out that overcapacity has become one of the three major risks to the Chinese economy, need to maintain pressure, resolve the excess capacity, to support the merger and reorganization of enterprises, in the market competition in the survival of the fittest. For LED lighting industry is in a period of excess capacity, how to resolve the problem of overcapacity has become the industry's recent hot topic.

创新模式，企业联合发展

Innovation mode, enterprise development

面对整个行业产能过剩、缺乏行业标准、产品质量参差不齐的状况，不少LED照明企业都认为2015年将仍是艰难的一年。而面对行业的洗牌，不少企业都表示必须坚持“创新”，在保证产品质量的同时，也有企业开始拥抱电子商务和大数据进行营销。

Face the entire industry overcapacity, lack of industry standards, product quality is uneven, many LED lighting companies believe that 2015 will be a difficult year. The face of the industry reshuffle, many companies have said that we must adhere to the innovation, in order to ensure the quality of the product, but also the company began to embrace e-commerce and big data marketing.

“面对瞬息万变的行业，除了要把工作做扎实之外，创新是一个必然选择。”佛山照明董事长潘杰认为，目前整个LED行业很多产品都是高度同质化，所以创新应用非常关键。

"In the face of a rapidly changing industry, in addition to the work to do solid, innovation is an inevitable choice." Foshan lighting Pan Jie, chairman of the view, the entire LED industry, a lot of products are highly homogeneous, so the application of innovation is very critical.

在此背景下，也有不少企业纷纷以自主创新来赢得市场。例如打破过去单打独斗的模式，采取集成创新、联合发展的合作模式，与多企业乃至多行业进行跨界融合，整合资源，各方都可节约成本，有利于企业的跨越发展，达到共赢局面。

In this context, there are also many companies to win the market with independent innovation. Such as break the past alone model, take the cooperation mode of integrated innovation, joint development, with a number of enterprises and industries, cross-border integration, integration of resources, the parties can save costs, is conducive to enterprise development by leaps and bounds, reaching a win-win situation.

加大研发，从制造到创造

Increase R & D, from manufacturing to create

在行业洗牌的大背景下，LED产业将从之前的“一窝蜂”开始进入“理性”，技术研发成了企业转型的重要手段。今年两会期间，中国工业和信息化部部长苗圩表示，向产业价值链的高端去发展，鼓励企业增加研发的投入，增加产品中技术的含量，以提高产品附加值。

Under the background of the industry reshuffle, LED industry will from the previous "swarm" began to enter the "rational", technology research and development into the transformation of enterprises an important means. During the two sessions this year, China's Ministry of industry and information technology minister Miao Wei said to the industry value chain of high-end to development, encourage enterprises to increase R & D investment, increase the product technology content, to improve the added value of the products.

据悉，勤上光电携手清华大学完成的“调控光线行为的三维自由光学曲面构建及其在半导体照明中的应用”项目获得2014年度国家技术发明奖，也是LED照明应用行业截止目前获得的最高奖项。勤上光电董事长陈永洪表示，要扭转老百姓对国货的偏见，企业必须构建自主知识产权的创新价值链体系，把创新和研发能力打造成企业的核心竞争力，从而实现“中国制造”到“中国创造”。

It is reported that KingSun hand in Tsinghua University to complete the "light regulation behavior of 3D free optical surface construction and application in the semiconductor lighting project 2014 National Technology Invention Award, and LED lighting applications industry until now the highest award. KingSun chairman Chen Yonghong said to reverse bias of old people for domestic, enterprises must build independent intellectual property rights innovation value chain system, to innovation, research and development to create the core competitiveness of enterprises, so as to realize the "made in China" to "created in China".

制定标准，加强专利意识

Develop standards, strengthen the patent awareness

今年《政府工作报告》中写到，深入实施知识产权战略行动计划，坚决打击侵权行为，切实保护发明创造，让创新之树枝繁叶茂。鼓励企业从专利创造和实施，走向专利保护和运营。一方面，要“坚决打击侵权行为”，从原来担心打击“专利侵权”会影响产业发展的思维，转向“放任侵权”会影响产业发展的思维；另一方面，鼓励专利权人采取行动，维护自身合法权益，因为政府会“切实保护发明创造”，从而实现“让创新之树枝繁叶茂”的专利价值观和理念。

This year, "government work report" wrote, in-depth implementation of intellectual property strategy action plan, and resolutely crack down on violations, effectively protect invention creation, make innovation branch numerous Xie Mao. Encourage enterprises from the creation and implementation of patents, to patent protection and operation. On the one hand, to "resolutely crack down on violations", from the original fear against patent infringement will influence the development of the industry thinking, to "laissez faire infringement" will affect the development of the industry thinking; on the other hand, encourage patent people act to safeguard their legitimate rights and interests, because the government will effectively protect invention creation ", in order to achieve" make innovation branch numerous Xie Mao "patent values and ideas.

专利权一直以来是国内LED照明企业的“痛脚”，因核心专利缺失，国内LED照明企业需支付高额专利授权费给掌控了核心专利的国际巨头们，还面临随时回到面前的专利诉讼，在国内企业“走出去”过程中也被专利“掣肘”。

The patent right has been is domestic LED lighting enterprises sore feet, due to the lack of core patents, domestic LED lighting companies need to pay high patent licensing fees to control the core patent international giants, also face always go back to the front of the patent litigation in the domestic enterprises "going out" process is also patent "constraints".

“制定LED行业标准，必须制定含有专利的标准。”一位行业人士如此强调，一方面，国内企业需要有知识产权意识，将知识产权作为自我保护的手段；另一方面，政府或者产业联盟需要在宏观层面上去引导国内LED专利布局，帮助企业有针对性地进行专利补充。

"The development of LED industry standards, the need to develop standards containing patents." An industry source so stressed, on the one hand, the domestic enterprises need to have awareness of intellectual property rights, the intellectual property as a means of self protection; on the other hand, government or industry alliance need in macro level guide up domestic LED patent layout, help enterprises to supplement the patent of.